Sustainable Humane Earth


Visual Identity Design
Brand Language
Brand Merchandise

Visual Identity design for Sustainable Humane Earth, a unique brand promoting permaculture and sustainable lifestyle, based in Austin, Texas.



With the dream of creating something that money cannot buy, Tyagaraja and Gunjen started Sustainable Humane Earth to see this Holistic Vision of Humane Expression. Through this initiative, they want to create a space for Permaculture farming, Yoga, Meditation, Music, Dance, Art, Healthy Living, Community Building and Sustainable Design. They needed a visual identity that could depict the yogic and conscious spirit of the brand.


The air, water, soil, flora, fauna, and humans – all interact with each other, and the way they interact with each other shapes life on earth. Sustainable Humane Earth, too, consists of many different areas of focus, all of which cooperate with each other to build a holistic community. Coincidently, their acronym turns out to be S.H.E (she), which could be a personification of mother earth.


We created a logotype using the elements comprising mother earth. The art style was inspired by Indian folk craft. For the visual brand language, the elements of their logo can be used as patterns and borders. For the verbal branding, the logo can also be used as a part of a sentence e.g. in the brand t-shirt that says ‘she loves me’.


“It was clear after a few conversations that Kawal Oberoi was a visionary artist and had a clear focus on branding to bring our vision to the market. He absorbed our vision through conversations and produced the most beautiful Permaculture Brand and Logo I have ever seen.

Kawal is very easy to work with. He made us feel comfortable and worked timely to meet the deadlines. By working with him, we have learned even more about our own brand and how to share it with the world.”

Tyagaraja Welch

Creator, Sustainable Humane Earth

Like what you see?
Got a vision that keeps you up at night?
Let’s conjure it into reality!

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© Kawal Oberoi
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]