Visual Identity Design
Visual Identity design for Sustainable Humane Earth, a unique brand promoting permaculture and sustainable lifestyle, based in Austin, Texas.
With the dream of creating something that money cannot buy, Tyagaraja and Gunjen started Sustainable Humane Earth to see this Holistic Vision of Humane Expression. Through this initiative, they want to create a space for Permaculture farming, Yoga, Meditation, Music, Dance, Art, Healthy Living, Community Building and Sustainable Design. They needed a visual identity that could depict the yogic and conscious spirit of the brand.
The air, water, soil, flora, fauna, and humans – all interact with each other, and the way they interact with each other shapes life on earth. Sustainable Humane Earth, too, consists of many different areas of focus, all of which cooperate with each other to build a holistic community. Coincidently, their acronym turns out to be S.H.E (she), which could be a personification of mother earth.
We created a logotype using the elements comprising mother earth. The art style was inspired by Indian folk craft. For the visual brand language, the elements of their logo can be used as patterns and borders. For the verbal branding, the logo can also be used as a part of a sentence e.g. in the brand t-shirt that says ‘she loves me’.
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