Ungender

SCOPE

Visual Identity Redesign
Brand Language
Brand Merchandise

Identity Design for a Consultancy firm committed to undoing the gender divide at workplaces. Ungender helps companies with PoSH Compliance, DEI Advisory, and other related services.

BEFORE

Ungender_Logo_Before

AFTER

Ungender_Logo_After

BRIEF

Ungender started as an advisory firm that enables leaders to build inclusive & equitable workplaces for all genders. They were and still are among a few firms that provide these services in India.
Their previous visual identity (created in-house) was bland, but it served them in their initial years of testing and operations. Once they scaled their operations, they wanted a professional visual identity re-design.

INSIGHTS

During our discussions, it was clear to me that their work involved a lot of educating and re-educating of people about these sensitive issues – especially the do’s and don’ts. This observation led to the idea of creating a visual system that can become a conversation starter and a tool of communication for their brand. We also wanted to avoid any gender related symbols since the definition of gender depends on the cultural context a person.

SOLUTION

We created a logotype that has a strike-through on the word 'gender', to create a visual pun and to reinforce the message of creating workspaces where gender shouldn’t determine how people are treated. The identity system is made of red strike-through and green underline, which their team can easily use in their brand communication. This visual language was also used to create conversational brand merchandise.

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ungender_stationery
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Ungender_Pink
Ungender_Blue
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Like what you see?
Got a vision that keeps you up at night?
Let’s conjure it into reality!

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© Kawal Oberoi
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]
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