Ungender
Visual Identity
Brand Language
Merchandise
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Consultancy firm dedicated to undoing the gender divide in workplaces. Ungender specializes in PoSH compliance, DEI advisory, and related services.
Before
After
Brief
Ungender, one of India’s few advisory firms dedicated to fostering gender-inclusive workplaces, began with an in-house visual identity that served them well during their initial phase. However, as they established themselves as a prominent service provider and expanded their operations, they realized the need for a professional re-design. This new identity would better capture their brand’s values, vision, and growing impact.
Insights
As we explored their work, it became clear that a key focus was educating individuals on sensitive issues, promoting correct practices, and discouraging inappropriate behavior. This insight inspired us to design a visual system that could spark conversations and effectively communicate their brand. To ensure inclusivity and avoid biases, we deliberately avoided gender-related symbols in the visual system, considering the nuanced context of gender identity.
Solution
To convey the message of creating workplaces where gender doesn’t dictate treatment, we designed a logotype with a strike-through on the word "gender." This element serves as both a visual pun and a reinforcement of the brand’s core message. To maintain consistency, we developed an identity system featuring a red strike-through and green underline, which the team can easily use. This visual language extends to branded merchandise, sparking conversations and promoting a culture of inclusivity and equality.
Tote Bag
Enamel Pin
T-shirt Pink
T-shirt Blue
