Arora Egg Sales


Visual Identity Design
Storefront Graphics

Visual Identity redesign for a small roadside Egg Store in Karol Bagh, Delhi. It was created as a part of project Indianama 2018.




Indianama is a project by studio Animal. In 2018, they paired selected designers with a small-scale shop/business owner to conceptualise, design and initiate an identity system for them. I was paired with Arora, the Egg Store.


Considering the small scale of the store and the storefront, I decided to create a striking, loud and self-explanatory visual identity. Furthermore, I was inspired by the tacky WhatsApp jokes that the Indian masses love.


The logo combined the visuals of eggs with the name Arora. Coincidently, the yolk fit perfectly in the negative spaces of each letter, creating a seamless logotype. Funny egg-related quotes were used as well.


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© Kawal Oberoi
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]