SCOPE
Visual Identity Design
Storefront Graphics
Visual Identity redesign for a small roadside Egg Store in Karol Bagh, Delhi. It was created as a part of project Indianama 2018.
BEFORE vs AFTER
BRIEF
Indianama is a project by studio Animal. In 2018, they paired selected designers with a small-scale shop/business owner to conceptualise, design and initiate an identity system for them. I was paired with Arora, the Egg Store.
INSIGHTS
Considering the small scale of the store and the storefront, I decided to create a striking, loud and self-explanatory visual identity. Furthermore, I was inspired by the tacky WhatsApp jokes that the Indian masses love.
SOLUTION
The logo combined the visuals of eggs with the name Arora. Coincidently, the yolk fit perfectly in the negative spaces of each letter, creating a seamless logotype. Funny egg-related quotes were used as well.
See More Projects
Naario - Women-led women-run conscious food brandNaming, Visual Identity Design, Packaging Design
Nucleus - Empowering lives with legal adviceVisual Identity Redesign, Web Design and Development
She - Envisioning a sustainable humane earthVisual Identity Design, Brand Merchandise
Designed this way - Candid Creative ConversationsNaming, Visual Identity Design, Brand Language
Numberz - Cashflow SimplifiedLogo Design, Brand Positioning
Ungender - Undoing the gender divide at workplacesVisual Identity Redesign, Brand Merchandise
1984 - De ArbeiderspersBook Cover Design, Illustration
Trunk Di Chaabi - The Key to the TrunkWriting, Visual Storytelling, Illustration
CPO - Brand that ‘makes you move’Visual Identity Redesign, Environmental Graphics
Form To Finish - Building homes from Form to FinishVisual Identity Design Brand Language and Merchandise
Branding tips - From Designed this wayAnimation, Illustration
Community Gardens - Growing with communityVisual Identity Design, Brand Merchandise
Khaitan & Khaitan - Solicitors & AdvocatesVisual Identity Design, Print Collateral Design
Sunshine - It's warm in hereVisual Identity Redesign, Brand Positioning