Arora Egg Sales
Pro-bono Project
Environmental Graphics
Visual Identity
🇮🇳
Empowering a small roadside egg store in Karol Bagh, Delhi, with a fresh visual identity redesign. Created as part of the Indianama 2018 project.
Before
After
Brief
Indianama is a project undertaken by Studio Animal. In 2018, they collaborated with selected designers and paired them with small-scale shop owners and businesses to conceptualize, design, and establish identity systems. Kawal Oberoi had the opportunity to work with Arora Egg Store as his assigned partner for this project.
Insights
Considering the small scale of the store and its storefront, the decision was made to create a visually impactful, attention-grabbing, and self-explanatory visual identity. For the verbal identity, inspiration was drawn from popular and slightly cheesy WhatsApp jokes that resonate with the Indian masses.
Solution
The logo seamlessly combined the imagery of eggs with the name "Arora." Interestingly, the yolk naturally aligned perfectly within the negative spaces of each letter, creating a cohesive and elegant logotype. To add a touch of humor, amusing egg-related quotes were also incorporated into the design.
