Visual Identity
Brand Positioning
Environmental Graphics

Rebranding Comprehensive Prosthetics & Orthotics (CPO) as an enabler and restorer of ‘Movement’.

This project was completed during my tenure at NH1 Design, as a part of the studio's design team. Please visit nh1design.com for details about the studio.






Founded in 2005, with clinics in USA and India, CPO has been helping patients by restoring mobility and quality of their lives. CPO specializes in providing affordable customized prosthetics & orthotic solutions based on the patients physical, technical and financial needs. After 10 years of helping patients, as they were expanding their presence in India, they wanted to re-look at their visual and verbal language to further connect with their patients across borders.


We had multiple conversations with their previous and current clients. Contrary to popular notion of showing people with prosthetics doing the impossible feats like climbing mountains, we learnt that their aspirations were simpler – to go for walks, cook, play, dance, love, live etc. From our research we figured out that our task was to design an identity that would establish the Brand as an enabler and restorer of ‘Movement’, and our communication should show simpler aspirations.


To create a sense of motion and vitality, we crafted a visual language that was based on momentum by using ‘motion lines’. We paired it with the positioning statement of ‘making you move’. In the brand communication we used the motion lines along with basic everyday aspirations that their clients could relate to. We created a vibrant colour palette, and got rid of cold mechanical look most prosthetics clinics have.


Like what you see?
Got a vision that keeps you up at night?
Let’s conjure it into reality!

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© Kawal Oberoi
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]