CPO

SCOPE

Visual Identity
Brand Positioning
Environmental Graphics

Rebranding Comprehensive Prosthetics & Orthotics (CPO) as an enabler and restorer of ‘Movement’.

This project was completed during my tenure at NH1 Design, as a part of the studio's design team. Please visit nh1design.com for details about the studio.

BEFORE

CPO_Before

AFTER

CPO_After

BRIEF

Founded in 2005, with clinics in USA and India, CPO has been helping patients by restoring mobility and quality of their lives. CPO specializes in providing affordable customized prosthetics & orthotic solutions based on the patients physical, technical and financial needs. After 10 years of helping patients, as they were expanding their presence in India, they wanted to re-look at their visual and verbal language to further connect with their patients across borders.

INSIGHTS

We had multiple conversations with their previous and current clients. Contrary to popular notion of showing people with prosthetics doing the impossible feats like climbing mountains, we learnt that their aspirations were simpler – to go for walks, cook, play, dance, love, live etc. From our research we figured out that our task was to design an identity that would establish the Brand as an enabler and restorer of ‘Movement’, and our communication should show simpler aspirations.

SOLUTION

To create a sense of motion and vitality, we crafted a visual language that was based on momentum by using ‘motion lines’. We paired it with the positioning statement of ‘making you move’. In the brand communication we used the motion lines along with basic everyday aspirations that their clients could relate to. We created a vibrant colour palette, and got rid of cold mechanical look most prosthetics clinics have.

Making-You-Graphics
stationery
CPOClinicInterior
workshop-1
CPOClinicExterior2
CPOClinicExterior
Signage1
Signage2
custommade01
custommade03
Billboard

Like what you see?
Got a vision that keeps you up at night?
Let’s conjure it into reality!

See More Projects

Naario - Women-led women-run conscious food brandNaming, Visual Identity Design, Packaging Design

Nucleus - Empowering lives with legal adviceVisual Identity Redesign, Web Design and Development

She - Envisioning a sustainable humane earthVisual Identity Design, Brand Merchandise

Designed this way - Candid Creative ConversationsNaming, Visual Identity Design, Brand Language

Numberz - Cashflow SimplifiedLogo Design, Brand Positioning

Ungender - Undoing the gender divide at workplacesVisual Identity Redesign, Brand Merchandise

1984 - De ArbeiderspersBook Cover Design, Illustration

Trunk Di Chaabi - The Key to the TrunkWriting, Visual Storytelling, Illustration

Form To Finish - Building homes from Form to FinishVisual Identity Design Brand Language and Merchandise

Community Gardens - Growing with communityVisual Identity Design, Brand Merchandise

Khaitan & Khaitan - Solicitors & AdvocatesVisual Identity Design, Print Collateral Design

Sunshine - It's warm in hereVisual Identity Redesign, Brand Positioning

Arora - Whimsical Identity for a small egg storeVisual Identity Design, Storefront Graphics

© Kawal Oberoi
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]
View