Numberz
Naming
Visual Identity
Brand Language
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This project was created at NH1 Design as a collaborative effort within the studio's design team.
Before
After
Brief
The startup Numberz, formerly known as 'Get Fiscal’ was listed among the top 20 fintech startups in India in 2016. Numberz is a SaaS platform that provides an easy solution to identify cash-flow gaps and bridge them by advancing payments against unpaid invoices. In order to complement their new name, Numberz required a fresh visual identity.
Insights
The new name provided us with an opportunity to create a clever and uncomplicated visual identity, inspired by numerals used in finance. Considering the company's scope and ambitions, we aimed for an adaptable logo that could seamlessly fit different screen sizes and media types, without sacrificing its accuracy. We prioritised a design that was easy to replicate while retaining a strong and identifiable presence.
Solution
Drawing inspiration from Indian currency, we crafted a visually striking logotype that effectively communicates the company's finance-oriented approach. Our design language extended beyond the logo and was used in the creation of a loader animation, app icon, and textable logo, as well as other brand communication materials. The resulting system was not only visually impactful but also highly functional and efficient.
