Visual Identity System
Branding an Indian Fintech Startup on a mission to change the way you look at your business numbers. Numberz got acquired by a Subscription management SaaS firm Chargebee in Feb 2022.
This project was completed during my tenure at NH1 Design, as a part of the studio's design team. Please visit nh1design.com for details about the studio.
The startup Numberz, formerly known as 'Get Fiscal’ was listed among the top 20 fintech startups in India in 2016. Numberz is a SaaS platform that provides an easy solution to identify cash-flow gaps and bridge them by advancing payments against unpaid invoices. In order to complement their new name, Numberz required a fresh visual identity.
The new name provided us with an opportunity to create a clever and uncomplicated visual identity, inspired by numerals used in finance. Considering the company's scope and ambitions, we aimed for an adaptable logo that could seamlessly fit different screen sizes and media types, without sacrificing its accuracy. We prioritised a design that was easy to replicate while retaining a strong and identifiable presence.
Drawing inspiration from Indian currency, we crafted a visually striking logotype that effectively communicates the company's finance-oriented approach. Our design language extended beyond the logo and was used in the creation of a loader animation, app icon, and textable logo, as well as other brand communication materials. The resulting system was not only visually impactful but also highly functional and efficient.
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