SCOPE
Logo Design
Visual Identity System
Brand Positioning
Brand Language
Branding an Indian Fintech Startup on a mission to change the way you look at your business numbers. Numberz got acquired by a Subscription management SaaS firm Chargebee in Feb 2022.
This project was completed during my tenure at NH1 Design, as a part of the studio's design team. Please visit nh1design.com for details about the studio.
BEFORE
AFTER
BRIEF
Previously known as 'Get Fiscal’, the startup was listed amongst the top 20 fintech startups in India in 2016. Numberz offers a simple way to recognise the cash-flow gaps and then fix those gaps by advancing payments against your unpaid invoices – through a SaaS platform. With the new name, Numberz needed a new visual identity.
INSIGHTS
The new name allowed us to create a simple and witty visual identity with the way we represent money-related numbers. Due to the scale and ambitions of the company, we needed an agile logo design that could mould to different screen sizes and mediums without having to worry about the exactness. It needed to be easily replicable yet identifiable.
SOLUTION
We used the Indian currency denomination to write the company name. This style of writing created a simple yet strong logotype that communicated finance. We used this idea to create a loader animation, an app icon, a text-able logo, and brand communication. The resulting system was bold and performant.
See More Projects
Naario - Women-led women-run conscious food brandNaming, Visual Identity Design, Packaging Design
Nucleus - Empowering lives with legal adviceVisual Identity Redesign, Web Design and Development
She - Envisioning a sustainable humane earthVisual Identity Design, Brand Merchandise
Designed this way - Candid Creative ConversationsNaming, Visual Identity Design, Brand Language
Ungender - Undoing the gender divide at workplacesVisual Identity Redesign, Brand Merchandise
1984 - De ArbeiderspersBook Cover Design, Illustration
Trunk Di Chaabi - The Key to the TrunkWriting, Visual Storytelling, Illustration
CPO - Brand that ‘makes you move’Visual Identity Redesign, Environmental Graphics
Form To Finish - Building homes from Form to FinishVisual Identity Design Brand Language and Merchandise
Branding tips - From Designed this wayAnimation, Illustration
Community Gardens - Growing with communityVisual Identity Design, Brand Merchandise
Khaitan & Khaitan - Solicitors & AdvocatesVisual Identity Design, Print Collateral Design
Sunshine - It's warm in hereVisual Identity Redesign, Brand Positioning
Arora - Whimsical Identity for a small egg storeVisual Identity Design, Storefront Graphics