Visual Identity Redesign
Branding a multi-speciality hospital, on a mission of adding hospitality back into the hospital experience.
This project was completed during my tenure at NH1 Design, as a part of the studio's design team. Please visit nh1design.com for details about the studio.
Sunshine Hospitals is promoted by globally reputed Joint Replacement Surgeon Dr AV Gurava Reddy and like-minded associates. With the expansion of their establishments to Gachibowli they wanted to build on their brand promise of providing a personalised brand experience from the time of admission till the time of discharge. Our task was to brand this expansion.
From our discussions with the client, we learnt that their primary vision is to add warmth to the hospital experience. That’s also one of the main reasons they named their hospital Sunshine. We decided to create a visual identity derived from sunlight, and verbal identity designed to communicate the warmth that the brand stands for.
While creating the visual identity, we experimented with sunlight and paper cutouts. These cutouts were creating interesting shadows and lights. We re-created the fuzzy sunshine in a digital form. This experiment gave us the logo and the brand language used in their visual identity. It’s warm!
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