& Khaitan


Visual Identity Design
Stationery Design
Collateral Design

Visual Identity design for a prestigious full-service law firm based in New Delhi.




Founded in 1997, Khaitan and Khaitan is a well-established law firm engaged in diversified practice areas, including dispute resolution, corporate and commercial advisory, project finance and infrastructure, banking and finance and real estate, among other specialist practice areas. K&K has its principal office in New Delhi and has a pan-India presence through a network of associated law offices. In 2016, they decided to get their visual identity redesigned.


In the updated visual identity, they wanted to represent their evolved brand personality, while being rooted in the legacy and prestige the firm has earned through years of practice. There were a few basic elements like the colour blue, that had gained recall, which they wanted to preserve in the new identity as well.


As a part of brand identity design, we crafted a logotype with custom-lettered sans-serif 'Khaitan' showing permanence contrasting with an elegant golden ampersand that adds austerity. The robust usage of blue creates a feeling of experience, intellect, and trust. A condensed monogram has been crafted to be used understatedly.








Like what you see?
Got a vision that keeps you up at night?
Let’s conjure it into reality!

See More Projects

Naario - Women-led women-run conscious food brandNaming, Visual Identity Design, Packaging Design

Nucleus - Empowering lives with legal adviceVisual Identity Redesign, Web Design and Development

She - Envisioning a sustainable humane earthVisual Identity Design, Brand Merchandise

Designed this way - Candid Creative ConversationsNaming, Visual Identity Design, Brand Language

Numberz - Cashflow SimplifiedLogo Design, Brand Positioning

Ungender - Undoing the gender divide at workplacesVisual Identity Redesign, Brand Merchandise

1984 - De ArbeiderspersBook Cover Design, Illustration

Trunk Di Chaabi - The Key to the TrunkWriting, Visual Storytelling, Illustration

CPO - Brand that ‘makes you move’Visual Identity Redesign, Environmental Graphics

Form To Finish - Building homes from Form to FinishVisual Identity Design Brand Language and Merchandise

Community Gardens - Growing with communityVisual Identity Design, Brand Merchandise

Sunshine - It's warm in hereVisual Identity Redesign, Brand Positioning

Arora - Whimsical Identity for a small egg storeVisual Identity Design, Storefront Graphics

© Kawal Oberoi
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]