Visual Identity Design
Visual Identity design for a prestigious full-service law firm based in New Delhi.
Founded in 1997, Khaitan and Khaitan is a well-established law firm engaged in diversified practice areas, including dispute resolution, corporate and commercial advisory, project finance and infrastructure, banking and finance and real estate, among other specialist practice areas. K&K has its principal office in New Delhi and has a pan-India presence through a network of associated law offices. In 2016, they decided to get their visual identity redesigned.
In the updated visual identity, they wanted to represent their evolved brand personality, while being rooted in the legacy and prestige the firm has earned through years of practice. There were a few basic elements like the colour blue, that had gained recall, which they wanted to preserve in the new identity as well.
As a part of brand identity design, we crafted a logotype with custom-lettered sans-serif 'Khaitan' showing permanence contrasting with an elegant golden ampersand that adds austerity. The robust usage of blue creates a feeling of experience, intellect, and trust. A condensed monogram has been crafted to be used understatedly.
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