Khaitan
& Khaitan

SCOPE

Visual Identity Design
Stationery Design
Collateral Design

Visual Identity design for a prestigious full-service law firm based in New Delhi.

KandKLogos

 

BRIEF

Founded in 1997, Khaitan and Khaitan is a well-established law firm engaged in diversified practice areas, including dispute resolution, corporate and commercial advisory, project finance and infrastructure, banking and finance and real estate, among other specialist practice areas. K&K has its principal office in New Delhi and has a pan-India presence through a network of associated law offices. In 2016, they decided to get their visual identity redesigned.

INSIGHTS

In the updated visual identity, they wanted to represent their evolved brand personality, while being rooted in the legacy and prestige the firm has earned through years of practice. There were a few basic elements like the colour blue, that had gained recall, which they wanted to preserve in the new identity as well.

SOLUTION

As a part of brand identity design, we crafted a logotype with custom-lettered sans-serif 'Khaitan' showing permanence contrasting with an elegant golden ampersand that adds austerity. The robust usage of blue creates a feeling of experience, intellect, and trust. A condensed monogram has been crafted to be used understatedly.

KandKColours

 

KandKBusinessCards
KandKDiaries
KandKEnvelope
KandKTube

 

KandKStamp
KandKTieDesign

 

KandKSignage

Like what you see?
Got a vision that keeps you up at night?
Let’s conjure it into reality!

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© Kawal Oberoi
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]