Form to Finish

SCOPE

Visual Identity Redesign
Brand Language
Brand Merchandise

Identity redesign for home builders from Austin, Texas. As their name says, they provide services from the design to execution i.e from form to finish.

FormToFinish_BusinessCard

BRIEF

‘Form to finish’ is a custom home building firm that focuses on building homes with good design, energy efficiency, durability, sustainability, performance, and superior indoor air quality. Their old visual identity lacked uniqueness, and they wanted a complete redesign once their firm reached scale and wider clientele.

INSIGHTS

For builders, the aesthetics and personality of their work matters a lot. Therefore, the client and I spent time making a mood-board based on their work to find the appropriate aesthetics. All the identity ideas were tallied with this mood-board. We also preserved their old brand colour, which had gained good equity.

SOLUTION

Their brand name was interesting and it led us to the idea of creating a logotype with a visual pun. The word 'Form' was kept outlined, while 'Finish' is filled. We carried this visual language into the communication and merchandise, to create a distinct visual identity beyond the logo.

FormToFinish_Showcase
FormToFinish_NotePad
FormToFinish_Pencil
FormToFinish_DuctTape

Like what you see?
Got a vision that keeps you up at night?
Let’s conjure it into reality!

See More Projects

Naario - Women-led women-run conscious food brandNaming, Visual Identity Design, Packaging Design

Nucleus - Empowering lives with legal adviceVisual Identity Redesign, Web Design and Development

She - Envisioning a sustainable humane earthVisual Identity Design, Brand Merchandise

Designed this way - Candid Creative ConversationsNaming, Visual Identity Design, Brand Language

Numberz - Cashflow SimplifiedLogo Design, Brand Positioning

Ungender - Undoing the gender divide at workplacesVisual Identity Redesign, Brand Merchandise

1984 - De ArbeiderspersBook Cover Design, Illustration

Trunk Di Chaabi - The Key to the TrunkWriting, Visual Storytelling, Illustration

CPO - Brand that ‘makes you move’Visual Identity Redesign, Environmental Graphics

Community Gardens - Growing with communityVisual Identity Design, Brand Merchandise

Khaitan & Khaitan - Solicitors & AdvocatesVisual Identity Design, Print Collateral Design

Sunshine - It's warm in hereVisual Identity Redesign, Brand Positioning

Arora - Whimsical Identity for a small egg storeVisual Identity Design, Storefront Graphics

© Kawal Oberoi
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]
Want to work with me on your next project?
Get in touch with me via email at [email protected]
View