PSL Advocates & Solicitors
Visual Identity
Brand Language
Animation
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A new-age boutique law firm of experienced litigators and transactional lawyers with expertise in areas of Domestic and International Dispute Resolution.
Disclaimer : This page showcases design work for the law firm, it is not an advertisement or endorsement.
Logotype
Monogram
Brief
PSL (formerly PAMASIS Law Chambers) is a boutique law firm serving top Indian and multinational corporations, sovereign states, financial institutions, government entities, public sector undertakings, royal families, and individuals. A few years after its renaming, PSL sought to refresh its identity to align with the evolving demands of the modern era.
Insights
The visual identity of legal services in India often feels outdated and stereotypical. As law firms embrace digitization and adapt to a new generation, there’s a clear opportunity for a modern, forward-thinking approach. PSL, with its blend of fresh perspectives and old-school expertise, provided the perfect foundation to craft a bold and contemporary identity.
Solution
We redesigned the logotype, drawing inspiration from their existing logo. Since their services focus on dispute resolution, gradients served as a fitting metaphor for finding common ground, symbolizing two colors merging seamlessly. The gradients also conveyed a sense of momentum, forming the basis of a versatile visual language that worked effectively across static, print, and animated mediums.
