Pulak is the founder of PulakB Design, a studio that specializes in Branding, UI design and Storytelling. Over the last 11 years of his career, Pulak has worked with various brands and renowned design studios. Pulak’s client list has gone on to include art festivals, fin-med-edu-tech startups, hotels, healthcare and wellness brands, paper companies, magazines, contemporary artists, street culture brands, FMCG brands, alcobev brands, architecture firms, sports organisations and more. A total nerd at heart and a constant craftsman by practice, Pulak deep-dives in novel crafts and sub-culture explorations regularly. He practices cooking, mixology, street photography, urban sketching, and off-late, coffee science, data driven espressos, water chemistry and generative digital art.