Wodehouse Capital

Website Design

Website Design for Investment Bank and Multi-Family Office based in India.

This project was completed during my tenure at NH1 Design, as a part of studio's design team. Please visit www.nh1design.com for details about the studio.

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Overview

Wodehouse Capital is a Mid-Market focused Investment Bank and Multi Family Office. Being independently owned and funded, having a team with over 200 years of combined mid-market deal experience gained in the industry, professional services, private equity and international debt markets, ensures their clients receive the best objective advice available. Wodehouse Capital is a member of the World M&A Alliance and is represented in 12 European countries, apart from having a worldwide presence in the US, South America, Australia, Japan and Middle East.

Brief

Our task was to redesign the website to reflect the stature and ethos of the Wodehouse brand. Wodehouse Capitalā€™s previous website made it difficult for the user to reach the right informationĀ logically.Ā As a result, the information architecture was restructured to make it easily navigable, delivering a betterĀ user-experience.Ā The new website also needed to be responsiveĀ and work with various screen sizesā€”smartphone, tablet or desktopĀ as well as on all major browsers. Lastly, the user interface needed to reflect opulenceĀ and class aesthetically to stand out amongst competitors.

The information on the website was prioritised according to importance, the client's business goals and relation to the other content on the site. This made the flow of the user experience clean and focused.

After creating the required information architecture, the content wasĀ laid out in responsiveĀ wireframes. A 1200 pixel 12 column grid was chosen, making the layout flexible, naturally scaling down from laptop/desktop toĀ smartphones.

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