Sustainable Humane Earth

Visual Identity, Brand Language

Visual Identity design for a lifestyle brand based in Austin (Texas) promoting permaculture and sustainable living.

Mother earth encompasses within her a symbiotic relationship between everything that resides in her.

The air, water, soil, flora, fauna and humans, all interact with each other, and the way they interact with each other shapes the way the earth is. The identity was created in a way that represented this relationship between everything it holds within. Sustainable Humane earth, too, consists of many different areas of focus, all of which cooperate with each other to build a holistic community.

Since Sustainable Humane Earth mimics mother nature in terms of symbiotic relationships, and their acronym turns out to be S.H.E.(she), we saw it as a divine coincidence. Instead of referring to it as Sustainable Humane Earth or S.H.E, we decided that calling it  She would be more fitting, since nature and all things natural have a maternal feminine connotation associated with it, and personifies it.

Crafting a unified symbol from individual meaningful icons.

she_cares_for_meshe_cares_for_me
she_patternsshe_patterns
she_healsshe_heals
bordersborders
permaculturepermaculture
compostcompost
tyagaraja_and_gunjentyagaraja_and_gunjen
she_shares_the_harvestshe_shares_the_harvest