SCOPE
Visual Identity Design
Brand Language
Brand Merchandise
Visual Identity design for Sustainable Humane Earth, a unique brand promoting permaculture and sustainable lifestyle, based in Austin, Texas.
BRIEF
Tyagaraja and Gunjen founded Sustainable Humane Earth with the dream of creating something that money can’t buy. Their aim is to foster a holistic community centred on permaculture farming, Yoga, Meditation, Music, Dance, Art, Healthy Living, Community Building, and Sustainable Design. Through this initiative, they want to create spaces where these practices and values can flourish. They needed a visual identity that could capture the essence of their conscious and yogic spirited brand.
INSIGHTS
The elements of our planet, including air, water, soil, flora, fauna, and humans, are all interconnected and influence each other, shaping life on Earth. Sustainable Humane Earth grasps this truth, weaving together diverse areas of focus to nurture a holistic community. And how delightful it is that their acronym spells S.H.E (she), embodying the feminine forces of mother earth. It is a symbol of nature's bounty and a beacon of hope for a better world.
SOLUTION
We designed a logotype inspired by the natural elements of mother earth, and crafted in the style of Indian folk art. The logo's elements can also be used as patterns and borders in the visual brand language. But that's not all! The logo can be incorporated into verbal branding by using it as part of a sentence, such as the brand's t-shirt that says 'she loves me.'
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