Pareidolioart

When we create abstract art, we let our imagination to abstract the real world.

What if it was the other way around?

Process
Process
Pareidoliart is an exploration of phenomena of Pareidolia by automating pattern generation and then using our perception to imagine an emergent meaningful visual. Emergent meaning might be perceived with a degree of independence from the generated pattern, just like in case of Abstract Art. 
All the artwork in this project has been created by a single algorithm. The algorithm involves choosing a colour from the colour palette, choosing randomly a shape among four basic shapes, applying the colour to the shape and laying it on a grid.
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© Kawal Oberoi
thekawaloberoi@gmail.com
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