As a graphic designer with a love for branding, I love creating visual brand identity schemes for big and small businesses. I love it when I’m able to communicate about my client’s brand honestly and meaningfully. To do so, it is important to know about client’s work and professional landscape in as much detail as possible. As a communicator, a Graphic designer has to regularly dig into a business’s founding story, industry nuances, manufacturing, marketing and much more. And this is probably my second favourite thing about Graphic design, right after creation of visuals.
There aren’t a lot of professions that enjoy this privilege. Your doctor won’t ask you about your competitors. Your software engineer probably won’t need to know about your company’s purpose of existence. Your cook might not question your choice of packaging material. This isn’t the case with designers. If your designer isn’t asking you enough questions, it’s time to question your designer.